In military operations, psychological operations - PsyOps - are a tool of influence. They shape perception, guide behaviour, and create the conditions for mission success. At DEFCOM ONE, we believe the same principles can, and should, be applied to business - especially in the defence industry.
With backgrounds in German Armed Forces PsyOps, Strategic Communications in the Ministry of Defence, and military public affairs, the founding team of DEFCOM ONE brings frontline experience in influence and information warfare into the boardroom. And we don’t do theory. We deliver operational strategies that produce tangible business outcomes.
The modern defence industry operates in contested environments—geopolitically, economically, and in the information domain. Stakeholders are fragmented. Decision-makers are under pressure. And trust is constantly under attack.
To succeed in this world, defence companies must do more than build good products. They must shape perceptions, influence public debate, and create the narrative conditions that allow business development, partnerships, and governmental relations to thrive.
This is where PsyOps for business becomes not only relevant, but essential.
Every effective operation—military or commercial—starts with understanding the audience. Not just demographics, but behavioural patterns, institutional logic, pain points, and cultural context.
At DEFCOM ONE, we apply PsyOps-level audience analysis to every client brief. Who are the decision-makers? Who influences them? What do they read, watch, and trust? What are their fears and motivations?
This is not guesswork. It’s structured, intelligence-informed analysis. And it becomes the basis for everything that follows.
PsyOps professionals don’t broadcast - they target. They define objectives, identify the right channels, and choose the right tools to achieve measurable influence.
We bring this same targeting discipline to our work with defence companies. Whether it’s shaping perception in a NATO working group, influencing public procurement attitudes, or preparing a dual-use technology for launch, DEFCOM ONE builds custom influence strategies.
We define:
This targeting approach ensures that communications aren’t just creative—they’re precise, timely, and aligned with strategic objectives.
In PsyOps, once the plan is set, execution is aggressive and coordinated. Messages must land, spread, and shift perceptions—fast.
DEFCOM ONE applies this mindset to communications execution. We ensure your campaign gains rapid traction, sustains momentum over time, feeds into broader business objectives and creates space for other teams to operate.
This isn’t marketing for the sake of attention. This is operational communication that supports business development, governmental relations, policy advocacy, and corporate reputation management.
In the military, no unit operates in isolation. Success comes through combined arms tactics—the integration of different capabilities to achieve a unified effect.
We bring that same principle to business. At DEFCOM ONE, we work hand in hand with:
Our campaigns are cross-functional by default. Because that’s how influence works.
Some agencies chase media coverage. We drive outcomes. DEFCOM ONE’s PsyOps-informed approach allows defence companies to:
This isn’t PR dressed up as strategy. This is information dominance, applied to commercial and institutional goals.
Our team is not just trained in influence—we’ve deployed it in active operations. We’ve run information campaigns in international missions. We’ve defended institutions against disinformation and narrative attacks. We’ve worked at the intersection of military doctrine, media logic, and public perception.
Our founders include former soldiers in Germany’s Psychological Operations Battalions, strategic communications advisors to the Federal Ministry of Defence and public affairs officers and the Editor-in-Chief of Germany’s largest military newspaper.
This gives DEFCOM ONE a unique ability to see the full picture—from battlefield realities to the halls of policy.
In today’s defence landscape, communications isn’t cosmetic—it’s critical infrastructure. And influence isn’t a side effect—it’s a capability.
DEFCOM ONE is the communications agency of record for modern defence innovators. We bring operational logic, security awareness, and interdisciplinary collaboration to every mission.
When the mission is complex, the target hard to reach, and the stakes high—we execute with precision.
